7 Ways Facebooks Algorithm Change Will Affect Marketers
The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social […]
Commercial Operators on Airbnb – Data Deep Dive
The hotel and lodging industry thrives on a level and legal playing field and welcomes competition from the “sharing” economy. Competition in the lodging sector thrives when everyone plays by the […]
glh Hotels, launches “Choose Your Own Room”
London hotel group glh Hotels, today announces the launch of Choose Your Own Room – the world’s first online booking site that lets guests choose the exact room they want […]
Instead of Counting Interactions, Build a Relationship
A new report from Sabre and TrendWatching identifies Human Brands as one of the six mega-trends with the largest impact on the hospitality industry. More specifically, this mega-trend identifies key […]
What Can Travel Sites Learn from Booking.com’s Marketing Strategy?
When it comes to the online travel industry, one company stands above all others and receives more traffic than any of its competitors in the OTA travel space. This […]
11 Digital Marketing Tips to Differentiate from OTAs
In recent years, a number of hotel chains have suspended their contracts with OTAs (Online Travel Agencies) in order to be able to offer lower-cost products on their own websites. […]
Paralysis of Analysis Inherent in Big Data
Throughout the official first day of CVENT CONNECT 2016 in Las Vegas yesterday, the focus was not on big data. Instead, the topic getting most of the attention was not […]
Meeting Expectations in the New Age of Personalization
It is no secret that personalization has been the hot topic for hotel marketers and technology professionals over the past couple of months. Research has shown that guests searching for travel […]
7 Instagram Best Practices to Drive More Bookings
Curalate recently hosted a fantastic webinar on Instagram best practices for hoteliers. For those not too familiar with it, Instagram is a visually driven social media platform predominantly used by […]
Getting Hotel Bookings with Email Marketing
Sometimes, all your hotel marketing strategy needs is a way for your hotel to break through the noise. Email marketing is a great tool to break through, and it has a […]
