Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies

Climate change isn’t coming anymore. It’s here. This year, we’ve seen record-breaking temperatures, devastating wildfires, unusually aggressive storms, and unprecedented flooding around the globe. NB: This is an article from […]

We ask if the focus around sustainability has made it way into the Marketing and Revenue teams. Does it form any part of the weekly strategic discussions

We explore how OTAs influence your revenue strategies and reveal insider tips to help you thrive in this dynamic environment

Ensuring optimal pricing, predicting market flux, and providing strategic insights, a Revenue Management System aids hotels in carving out a distinct niche

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness

If you want to maximize profitability, the key is to focus on and invest in upsells with a favourable cost-to-revenue ratio

Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests

In an era where adaptability and resource optimization are paramount, Zero-Based Budgeting emerges as a strategic tool for hotels

We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites