Google Analytics change may be skewing your view of SEO’s value
When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our […]
Why Your Hotel Should Be Prepared for Mobile Bookings
Mobile devices are a powerful tool for travelers, providing access to information and sales, travel research on mobile devices continues to grow and this year will be the first time […]
3 keys to an effective hotel distribution strategy
NB: This is an article from SiteMinder Your distribution strategy, in many respects, is the key to your reservations success at your hotel. The more you distribute the rooms and […]
How your booking engine can impact direct bookings
There’s your Bed & Breakfast. Then, the self-serviced accommodations down the road. There’s also that retrofitted factory-hotel in the east end. And you all have one thing in common. You’re vying […]
How to tell if your marketing is driving incremental revenues
Your marketing team deployed a customer-level mobile promotion for a discounted upgrade and it yielded a high redemption rate. Success! Or was it? Did the promotion truly drive customers to […]
Per Available Customer: Future of Hotel Revenue Management
A revolution is happening in hotel revenue management. Hotel companies with the highest profit expectations and the most data-driven cultures are beginning to follow the customer instead of the product. […]
Improve Conversions and Capture Attention with Mobile Users
The shift to mobile devices for planning and booking is a big opportunity for travel brands, mobile bookings are expected to surpass desktop transactions for the first time ever. If […]
The Dymanics of Static Content Management
NB: This is an article from H2C Updating rates and availabilty across multiple channels via direct connects and channel managers has become commonplace throughout hospitality as well as the distribution […]
How to Go Mobile with Your Hotel Website
NB: This is an article from Sojern Mobile is the primary device of online activity, representing 65% of digital media time. Hotels are right in the thick of this: according […]
Why the 100 RGI market share target is often pointless
NB: This is an article by Pontus Berner, Co-Founder and Managing Partner at berner+becker revenue management. Market share key performance indicators (KPIs) are some of the most important statistics […]
