Starter Guide to Using Retargeting to Market Your Hotel
Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out an a huge opportunity. Today, we’re going to take you through why and how […]
Data Mining Emerges as a Key Differentiator in B2B
Tourico’s burgeoning data mining initiative is helping Chinese intermediaries in improving upon their product offering by evaluating travel booking behavior, a detailed look at how business intelligence is paving way […]
The Next Evolution of Personalization
In every person’s life, there’s at least one friend, family member or colleague who could probably say, I know her better than she knows herself! or I can read him […]
Independent Hotels Compete for Bookings Against OTAs
Competition between Online Travel Agencies (OTAs) and hotels and resorts continues to heat up. Not only are direct bookings more profitable for hotels as they can avoid paying steep commissions, […]
Train Your Team To Upsell By Room Type and Rate Option
After several years of solid RevPAR growth, most hotels are now seeing the increases slow and of course each market is different, but this leveling off seems to mostly be […]
How Ryanair developed multi-platform digital experiences
One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]
Analytics everywhere: Using what you know
IN a digital world, the winning organisations will be the ones that successfully find new customers, discover new markets, and pursue new revenue streams using digital channels. New, digital competitors […]
Why Can’t We Still Book Specific Rooms in a Hotel?
Have you ever wondered why it is you can’t, in most cases, book the exact hotel room you want? You know, the room that’s not near the elevator, but close […]
Cheapflights puts flight and hotel search into Messenger
More moves in the world of chat services, with news that Cheapflights will allow users to search for both flights and hotels within Facebook Messenger. The Momondo Group-owned metasearch engine […]
Harnessing the power of big data and Travel analytics
NB: This is an article from Amadeus Big data and analytics has a pivotal role to play as the travel industry continues to evolve: new entrants are disrupting all […]
