Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way […]

NB: This is a viewpoint by Paul Van Meerendonk, Director of Advisory Services for IDeaS. One of the most important decisions every hotel organization needs to make is establishing their […]

The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. It’s your fault, not the OTA’s, if an OTA-driven guest doesn’t come […]

Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of […]

Auditing your website is part of a normal, healthy routine. You take in your car for check-ups and tune-ups, you go to the doctor’s office for physicals and exams, so […]

According to STR data, when compared with May 2015 Europe reported nearly flat occupancy (-0.3% to 73.4%). However, a 2.1% rise in ADR to EUR114.28 drove a 1.7% increase in […]

The reality is that travelers are willing to share a certain level of personal information if there’s a clear answer to the question, What’s in it for me? Oftentimes brands […]

Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after […]

To succeed in a competitive industry, travel and hospitality companies must create memorable experiences for their guests. For hotels, this ability is absolutely essential to achieve a winning edge. After […]

Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the […]