Hotel Social Media Strategy: How Much to Spend and Where
While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their revenue. Unlike other mainstream marketing avenues, social […]
Is the iPhone Killing Your Hotel Revenue?
Here’s what we all know by now: The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as […]
10 Successful Travel Digital Marketing Campaigns
Digital transformation has empowered travel consumers, while fundamentally impacting the way they buy, experience and share their vacations – before, during and after their trip. 96% of travellers say travel reviews […]
90pc of travelers want to use mobile devices to search for flights
Despite strong profit projections in the past year, a new report from CellPointMobile claims that airlines are not taking full advantage of mobile solutions for their ecommerce infrastructures. The findings, […]
How Paying Closer Attention to Guest Reviews Can Impact Your Hotel’s Bottom Line
Each day, hotels across the industry put themselves at risk of losing hundreds, or even thousands of dollars… simply by doing nothing at all. These hotels, many of which are […]
Is The Experience Economy Passing Your Hotel By?
These days, hotel and resort operators are feeling more and more heat from their owners to move the needle on ancillary revenue. RevPAR growth has dramatically slowed down to […]
Marriott And Hilton Stay Ahead Of Sharing Economy, Proving Airbnb Is Not Uber Of Hotels
On Wednesday this week, two giant hotel chains-Hilton and Marriott-announced their 2016 earnings. Inc., the owner of the Waldorf Astoria, reported increased earnings per share (EPS) for its fourth quarter […]
Hoteliers envision similar industry technology in 2020 as ten years ago
While hoteliers anticipate highly-sophisticated and ‘digital native’ hotel guests in 2020, their plans for industry technology remain stuck in the early 2000s. This is the startling research finding from ‘The […]
4 Tips for Facebook’s Dynamic Ads for Travel
In our previous blog post, we highlighted the main differences between Dynamic Ads for Travel (DAT) and Dynamic Product Ads (DPA). Put simply, Dynamic Ads for Travel (DAT) is essentially Dynamic […]
Big Data Moves Hotel Revenue Management Toward Perfect Pricing
Hotel distribution has changed a lot in the last 20 years. However, hotel revenue management practices haven’t. This is because the technology used hasn’t kept pace. Revenue managers want to […]
