In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive review would hopefully tie in with someone […]

In an ever-shifting technology landscape, we’ve identified three major trends that will have the greatest impact on travel,airlines, hotels and OTAs in 2017 Megatrend #1:  Connected Intelligence The world is […]

Airbnb earlier this month dropped its 6-week-old lawsuit against New York state attorney general Eric Schneiderman, New York City and NYC mayor Bill de Blasio, in a move that could […]

Google has increased the number of ads shown by default in its Local Universal listings from two to four. In this post, we take a look at what changes Google has […]

When you distribute your rooms through online travels agents you are liable to pay a commission fee for the bookings they drive for you. The good news is it doesn’t […]

High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who […]

What if you knew the concerns that were uppermost in your customer’s mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic […]

If you’re looking for customer loyalty, you won’t find much of it in the travel industry. While 74% of business travelers claim to prefer booking travel through one platform, only […]

The vacation rental business is currently worth $100bn but Airbnb is reportedly still not profitable, and the competition is growing. Cities may be fighting to restrict it, but the Airbnb […]

When most hoteliers consider their revenue management metrics, they most likely think about RevPAR, ADR and occupancy. Perhaps, they would also think about historical and current local demand. But for […]