Ongoing challenges are expected, but there are optimistic indicators for an even stronger year ahead as organizations continue to leverage business travel

Each of these guest experience trends is indicative of changes in the industry, some of which may turn out to be more impactful and long-lasting than others

With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant

We look at the critical role of chatbots in hotel industry, highlighting the benefits of their implementation and the essential features to consider

Let us dive deep into 9 most prevalent hotel marketing paradoxes and explain why they can cause more harm than good and potential impact on your revenue

We’ll explore how hotels can drive bookings during Black Friday and Cyber Monday with a focus on direct bookings and digital marketing

Let’s discuss how to best leverage online reviews to optimise your hotel SEO strategy. In particular, dealing with negative reviews

For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors

In the hospitality industry, the Buy Now Pay Later payment method is a game-changer. It’s reshaping the way guests experience hospitality

There are a lot of strategies that can be used to increase hotel revenue – but it’s important to be focused and committed to the plans you make