Five Email Campaign Ideas to Help You Reach Automation Domination
You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And […]
Expedia is wrong: a better direct price does make money for the hotel
Expedia has stated on many occasions that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. We do not share their […]
Will a pop-up on my mobile website impact Google rankings?
Announced in August last year and live as of January 10th 2017, the move has prompted understandable concern from companies whose business relies on an attractive – and highly visible […]
Dynamic packages: the big opportunity on a less beaten track
From flash sales firms to big OTAs, dynamic packages open up a whole new avenue of growth in 2017 Whether it’s big travel companies getting bigger and better through acquisition, […]
Making the Impossible Possible: The Magic of Hotel Room Allocation & Distribution Technology
The average nightly rate for a hotel room in Nashville last year was $261. In Boston, the average was $257. For the average four-night stay in either destination, a guest […]
Remove the Silos, One Team, One Revenue Dream
Hotel service is built around team work. From front desk rock stars to detail-oriented room attendants to friendly and personable bartenders, every department and every job role plays a fundamental […]
Dynamic rates empower hotels, not corporate end-users
With major hotel mergers allowing already massive chains to gain even greater negotiating power over room rates, it is vital that corporates take enhanced steps to ensure that any arrangements […]
US and Asian travellers to drive european travel growth in 2017
Hotel occupancy and revenues should be driven this year by resilient European economies, continued popularity of Mediterranean destinations and Europe’s importance for business travellers, a new study predicts. While […]
Stop Dangling the Wrong Carrots: How Revenue Incentive Plans Hurt Profits
Occupancy is high. You’re crushing your RevPar Index. And, you’re on pace to surpass your quarterly revenue targets as well as last year’s revenue. NB: This is an article […]
Getting It Right: Value-added Hospitality Content Marketing
Content is ubiquitous. Currently, it seems like everything posted online falls within the category of content. However, content marketing speaks specifically to the multi-sensory messages created by brands for consumption […]
