Hoteliers: “Being bookable and visible online is No. 1 business focus”
A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]
4 Steps to Stay Relevant Through Customization and Personalization
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than […]
Data Analytics Top Priority in Asia to Deliver Loyalty Personalization
Loyalty building is apparently a high priority for Asia’s travel brands, with data analytics as a top priority to deliver loyalty-fostering personalization. The survey, part of a recent report by […]
Modern Guide to Social Media Content Marketing, Part 2: Twitter
With more than 310 million active monthly users, Twitter is a “must-have” network in any marketer’s tool kit. How are marketers using this rapid-fire social network to their advantage? Customer […]
Facebook and its new battle for the attention of travelers
There’s never really been a forceful value proposition for a social network for travelers – Facebook’s global dominance has pretty much kept the competition at bay. Why invest resources in a […]
Curated Rates: Using Relevant Content to Boost Bookings
What are curated rates? To understand curated rates, we first need to understand what curating means. To curate something means to organize and display content in a meaningful way for […]
Here are 10 ways your hotel could be losing out on revenue
As the old saying goes: “There’s a fine line between love and hate.” The same could be said for your revenue strategy and its ability to positively impact your hotel’s […]
Don’t Be Afraid to Prioritize Direct Bookings Over OTA Bookings
The balancing act between third party channels and your own hotel website is often a difficult one. Once you make the decision to take charge of your online distribution, it […]
Modern Guide to Social Media Content Marketing, Part 1: Introduction
Today’s consumer has the luxury of an abundance of choice, but it wasn’t that long ago when options were limited. Even in recent memory, there was a time when there […]
New York hotel market chases recovery
New York City has been working through an enormous hotel construction pipeline for the past several years — the largest in the nation — and one that is expected to […]
