Should hotels be texting guests? This question was posed multiple times during the 2017 HITEC conference in Toronto, with varying levels of acceptance from operators. One thing is certain: […]

Sometimes executives make assumptions based on gut feel but should hotels start thinking more like tech companies to take back control? Love them or hate them – and yes hotels […]

The recent decision of Emirates to make their offerings available for booking on their ‘store’ on Alitrip via an NDC API indicates the readiness of intermediaries in China to embrace […]

With summer arriving and ‘last minute holiday’ searches rising, now’s the time to start thinking about your PPC strategy. Most businesses, regardless of industry, will be subject to some level […]

Bobby Healy, one of Google’s most outspoken critics, shares his opinion on what the European Commission’s fine means for flight search, and argues that a dedicated travel industry council might […]

Relaxation and a sense of wellbeing are at the heart of the spa and wellness market. Hence, it’s no wonder that hotels, resorts, and spas have begun to reorganize their […]

What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic. Many hotels have questions about which types of campaigns are best, what […]

It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention. This often involves employing a team […]

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host […]

“It takes a lifetime to build a good reputation, but you can lose it in a minute” – Will Rogers Well said, indeed! Earning a good reputation is certainly not […]