Comparing the performance of the metasearch giants for hotels
As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends […]
Time is on your side in Optimizing Revenue
“Time is on Your Side” to baby boomers is a famous song title and lyric by the Rolling Stones. It also should be the rallying cry of today’s Revenue Manager. […]
Airbnb response to leaked plans: we fight hotel price gouging
Airbnb responded to the American Hotel and Lodging Associations (AHLA) leaked plans, to combat the home-sharing platform, by releasing their own three-part report. According to the report, consumers have long […]
The importance of a hotel’s presence on Google
What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, […]
How Do Guests Engage With Your Hotel Website? 8 Questions to Ask
Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you where your guests come from, and how they behave once they’re on your […]
Driving direct business and better revenue in 2017
In today’s ultra-competitive hospitality marketplace, any competitive edge can translate into a stronger bottom line, and it’s no secret that driving direct business and better revenue is one of the […]
The Search Ranking Factor That Your Hotel’s Website is Probably Missing
So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides […]
20 important things hoteliers should know to attract corporate guests and bookings
Corporate guests are a market that can be available to hotels all year-round. Unlike leisure, business travel rarely has an off-season and if hotels work hard to attract bookings and […]
7 Ways to Prevent Survivorship Bias from Hurting Your Hotel’s Revenue
In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating over the holes […]
The Quick Guide to SEO for Independent Hotels
Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines like Google, Yahoo and Bing. SEO is complicated and constantly in flux, so it’s no wonder […]
