In part 1 of this blog series “Managing Seasonal Market Changes to Ensure your Hotel Stays on Top”, we discussed Seasonal Distribution and gave some tips on diving into analytics […]

In 2016, several major hotel brands launched aggressive campaigns to drive direct bookings. Hilton’s is among the best known, with its catchy “Stop Clicking Around” campaign. The company claimed this […]

Instagram boasts more than 600 million monthly active users, overtaking Twitter in 2016 in popularity. No longer an upstart network, Instagram was acquired by Facebook in 2012 for $1 billion, […]

One of the earliest loyalty programs on record dates back to 1793. That’s 223 years ago. We’ve been doing this song and dance for a long, long time. The burning […]

The U.K. and European market is one in constant flux. We’ve seen security threats in key locations such as Paris and Brussels, the drop in value of the pound, the […]

Seasonal changes can be tough to manage if you do not have a well thought out action plan. What we often see during the low season is hotels aggressively decreasing […]

Analytics, numbers, and key performance indicators play an important role in every business and your hotel is no different. There are hundreds of different ways to calculate, display and act […]

Once upon a time guests would feel compelled to sign up for loyalty programs with their preferred hotels and earn some real privileges. The more stays a person had within […]

Facebook has become a must in brands’ overall digital marketing strategies — and more and more managers are trying to better understand and evaluate the true costs of a Facebook […]

Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you […]