Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s AMP (short for Accelerated Mobile Pages) began to spark interest amongst […]

Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that […]

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply […]

In today’s ultra-competitive hospitality marketplace, any competitive edge can translate into a stronger bottom line, and it’s no secret that driving direct business and better revenue is one of the […]

This weekend I was looking for something fun to do as a family for Mother’s Day, and I decided to check for same-day hotel stays in some nearby staycation towns. […]

Increasing traffic to your own website is one of the most important factors for a hotel’s success, as 100 per cent of all revenue from direct bookings are paid to the […]

SEO, three little letters that are immensely important to the success of your hotel. Search Engine Optimization (SEO) involves maximizing the number of visitors to your website by ensuring it […]

We’ve seen plenty of hotels tracking their efforts to bring bookings back to direct. But just tracking, for example, the percentage split between direct and OTA guests fails to tell […]

Marketing to your guests isn’t just about winning them over at planning and at booking. There’s actually seven steps to the customer journey, and technology can help you optimize your […]

It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for […]