Opening a new hotel requires an ‘all-hands-on-deck’ approach. From checking the allowable voltage for hairdryers to staging rooms for test shots and much more, there’s an endless list of tasks […]

  With technology having evolved so rapidly, business owners are constantly expecting more automation and better optimization with modern tools. Many hope for dramatic, overnight transformations – especially in a […]

There are very few factors that are more important today than the online reputation of your hotel. Without an established and positive reputation on the web, where most travellers are […]

  With trivago’s 1.4 billion annual searches, we see many clear trends in user search behavior and preferences. From that data*, we ascertained some best practices for hoteliers to follow […]

Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights about how earlier ad dollars perform […]

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives vary between brands, there are […]

Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. NB: This is an article […]

Every week it seems as if there is something new and important competing for your attention and causing FOMO (fear of missing out) stress. NB: This is an article by […]

It is not unusual for a revenue management model, or any sophisticated optimisation model founded on big data, to recommend unintuitive actions as highlighted below: Don’t sell the seat at […]

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social […]