What to Consider When Looking for a New Hotel PMS
When a hotel shops for a new PMS there is typically a single trigger that starts the process. It might be a simple as the hotel being brand new. Or […]
Hotel Sales Best Practices for the Era of Electronic Inquiries
As anyone who has worked in the profession of hotel sales and catering sales for 10 or more years knows, the skill-set required to be a top performer is quite […]
Loyalty: On the Cusp of Major (R)Evolution
Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has […]
Crafting the perfect guest experience, from website to hotel
Gone are the days when a guest’s hotel experience began with the doorman welcoming them into the lobby. With the average guest spending time on at least 38 sites prior […]
How Travel Brands Can Use and Safeguard Customer Data
The Travel Industry Toes the Line Between Using Data to Its Full Potential to Create Customer Experiences and Safeguarding That Data to Preserve Customer Trust. NB: This is an article […]
Six techniques to tackle falling customer loyalty
On May 1 1981, the launch of American Airlines’ AAdvantage frequent flyer programme was widely regarded as a landmark event in the aviation industry: new and influential standards were set. […]
Airbnb: A tech case study for our times
When tech fanatics get together, they look back in awe at ancient history, to the formative years when innovation and daring converged to create some of the world’s great inventions. […]
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time […]
8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed
Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel’s mobile app. With a few finger taps, she requests an airport […]
How Airlines Can Improve Destination Content To Inspire Bookings
Judging by the destination content airlines continue to dispense and customers continue to ignore, there’s an opportunity for innovation. In a recent survey* of travellers we asked: How much time […]
