Rethinking airport transfers could drive revenue and loyalty
In an opinion from Timon Bock, the head of distribution partnerships at Blacklane, airlines are challenged to think about how ground transportation could serve their customers better Airlines are dedicating […]
How Google is Helping Hotels get Smarter with Search
Last week, we were joined by Jennifer Wesley, Industry Director for Travel at Google, to discuss Smart SEO Strategies to Drive More Direct Bookings. She provided a fascinating insight into […]
Revenue management opportunities for extended stay properties
A common view of the extended stay industry is that challenges all hotels face – from balancing availability to managing pricing – are amplified in this market. Could it be, […]
Guide to Google and Google+ for Hotel Search Strategy
Google + and Google My Business are important tools for hoteliers. Despite being mostly misunderstood and under-appreciated by businesses all over, Google+ can actually have a fundamentally positive impact on […]
Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants
Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]
Are Siri and Alexa Interrupting Hotel Search Marketing?
Hotel search engine marketing is changing… are you ready? Key Takeaways: Voice search and voice assistants are gaining popularity with no signs of slowing down. This fundamental shift in search […]
10 Tips to Create Captivating Facebook Travel Ads
eMarketer forecasts that one-third of all display ad dollars will be spent on Facebook this year, so travel marketers can’t afford to sit on the sidelines. New to Facebook? Here […]
Seven Trends for Productive Revenue Managers
NB: This is an article from IDeaS 1. Using revenue management industry acronyms ADR, OCC, RevPAR, ProPAST, PMS, CRS – the list goes on endlessly. Although largely a by-product of […]
Guest loyalty through direct channel is cornerstone in struggle with OTAs
A traditional priority for hotels has been to please and satisfy their clients with the clear objective that the client returns to the hotel on his next visit to that […]
5 factors propelling hotel distribution
Experts speaking the NYU International Hospitality Industry Investment Conference said technology is driving change for hotel distribution. Here are some of the top takeaways from the “Distribution Dilemma” panel at […]
