Google Flight Search: a dead man walking?
Bobby Healy, one of Google’s most outspoken critics, shares his opinion on what the European Commission’s fine means for flight search, and argues that a dedicated travel industry council might […]
Key Drivers for Hotel and Resort Spa Profitability
Relaxation and a sense of wellbeing are at the heart of the spa and wellness market. Hence, it’s no wonder that hotels, resorts, and spas have begun to reorganize their […]
Prospecting Campaigns: The Modern Billboard for Hotels
What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic. Many hotels have questions about which types of campaigns are best, what […]
Why travel brands should be investing in chat bots, now
It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention. This often involves employing a team […]
Who should own customer reviews in your organisation?
Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host […]
Growing Importance of Hotel Online Reputation Management
“It takes a lifetime to build a good reputation, but you can lose it in a minute” – Will Rogers Well said, indeed! Earning a good reputation is certainly not […]
How to take a bigger piece of the travel pie
Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your […]
Executives on the changing revenue management landscape
Experts in the field of revenue management seem to think the “management” part of that has grown anachronistic for the work done by RMs. Speaking at the HSMAI Revenue Optimization […]
Predicting Loyalty Churn: Cathay Pacific Marco Polo Case Study
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and […]
Online Travel Agencies Go on $ummer $pending $pree
As peak summer travel season gets underway, booking sites are fueling an ad boom that shows no sign of slowing. They are battling each other and traditional hotel brands like […]
