Taking advantage of indecision to drive direct bookings

Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. NB: This is an article by GuestCentric This stems from the huge diversity of highly […]

Read more

3 Types of Data Every Hotelier Needs to Access

It seems like no matter where we turn our attention, the terms “big data” and “analytics” are everywhere, hitting the headlines and popping up in conversation. But, they’re not just […]

Read more

The Importance of Rate Parity for Travel Brands

When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, with whom they’re vying for […]

Read more

Four ways hotels can increase direct bookings

A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accommodation providers this year compared to […]

Read more

How to transform your hotel marketing with storytelling

Think about the nature of human connections for a minute. We build friendships by relating with other people – by finding common ground, or interesting anecdotes that endear us to […]

Read more

5 Ways Text Messaging Improves the Experience of Your Hotel Guests

High quality customer service is vital in the hospitality industry because competition is fierce. When you create loyalty programs for your guests and you send out exclusive deals through text […]

Read more

Revenue Management: Move from Tactics to Strategy with Data Integration

As the practice of revenue management continues to evolve, industry professionals should increasingly look to use their RM systems and processes strategically and move away from tactical operations. Integrating data […]

Read more

Make messages simple to persuade guests to book direct

Industry jargon gets between you and your guests. It can reduce the number of bookings you get, both on your own website and elsewhere. For example, the phrase ‘book direct’, […]

Read more

Managing Hotel Guest Sentiment and your Online Presence

In part 1 of this blog series, we discussed ways to get your entire staff empowered and involved in Revenue Generating activities. In part 2 of the series, Creating a Revenue Centric […]

Read more

Travel apps need a data centric approach to marketing

It’s a case of good news/bad news for the travel app industry. The good news is that people are using apps to book travel more often than ever. The bad […]

Read more