If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy

Revenue analytics empowers hotels to transform raw data into actionable insights that drive revenue growth and operational efficiency

The future of hotel sales lies in breaking down silos and fostering a collaborative, commercial mindset. Those who change will not only survive but thrive

The goal of reputation pricing is to understand perceived value and increase it over time. This process involves revenue managers, marketing and operations

This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

Remarketing strategies can be diversified to cater to different segments of your audience and utilize various digital touchpoints

An upsell culture goes beyond simply selling more rooms. When done right, it’s about creating a win-win scenario for both you and your guests

There are still some peak seasons and those peak seasons remain really busy, but the off season is getting busier and busier as well

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue