“Dirty Data”: One source that might be harming revenue performance

Historical demand has long been a critical component of dynamic pricing and Revenue Management Systems (RMS). NB: This is an article from IDeaS An even more critical requirement for RMS […]

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Which entity owns the hotel customer?

It’s a common philosophical question among hoteliers, and of late, it has floated even more to the forefront of the minds of operators and thought leaders across the industry. With […]

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Have You Chosen the Right Hotel Reservation System?

Hotel reservation systems make it easy for hoteliers to manage daily operations for a hotel with great ease. In the recent times, small, midsize and large hotel owners are slowly […]

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The Evolution of Hotel Reviews

While it’s unlikely that Mary and Joseph left a scathing TripAdvisor review after being turned away at the Inn in Bethlehem, hotel reviews have been around, in various forms, since […]

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5 Ways to be a Better Revenue Manager

Revenue management is an art, and like all art it’s a constantly evolving process that can never be mastered. In this area of ever-changing elements, such as customer behavior trends […]

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Tracking Competitor Mobile App Rates is a Must for Price Strategy!

At a time when mobile phones had already made deep inroads into the lives of the people, the advent of mobile internet started creating revolutionary ripples worldwide. The hospitality industry […]

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Which came first: the forecast or the price?

This is right up there with the philosophical riddle, “which came first, the chicken or the egg”. As a metaphor it provides lively conversation and debate, even when the answer […]

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The seven stages of smart ecommerce marketing

  As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop […]

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4 Ways You Can Leverage Your Social Media Reviews

Few things are more powerful than collecting positive social media reviews on sites like Facebook and LinkedIn. However, if you’re just sitting back and admiring these reviews, you’re missing out […]

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How to Use Facebook Advertising to Increase Your Direct Bookings?

With its detailed targeting options, Facebook advertising can be a fantastic source of bookings. But, you need to set up things correctly. If done poorly, Facebook advertising can cobble up […]

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