As marketers, we are constantly encouraged to be ‘data driven’. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on […]

Hoteliers, marketing directors, and revenue managers in particular are continuously learning how to put the pieces of the puzzle together when it comes to creative and effective options for selling […]

Today, hotels need to be visible and actively influencing the decisions of guests throughout the travel journey, from initial spark of inspiration to the point of final booking. This often […]

  “I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website,” stated DJ Vallauri, Lodging Interactive’s Founder […]

Today we ask the question, “Is your PMS and booking engine the cause of your hotel marketing woes?” First we’re going to assume in this article that we are targeting […]

Whether travellers and holidaymakers are looking for a couple of weeks abroad, a staycation or even a long weekend getaway, the pressure is always on for anyone working in the […]

Data is daunting and tracking it can be exhausting and sometimes over complicated, but honestly if you aren’t tracking your business you are potentially running blind.  And by that I […]

Hospitality is a highly competitive business, especially nowadays, with so many options out there, all of them being eye-catching and promising. Travelers are given a wide variety of accommodation to […]

The summer, other than bringing us the usual high temperatures and humidity, also brought a few major changes from some of the big social networking players: Google, Instagram, and WhatsApp. […]

Has the hotel sector reached “peak OTA”? There was speculation at this year’s Hotel Distribution Event, hosted by Hotel Analyst in London, that this may be the case. In the […]