RevMarketing Certification: Sneak Peak into Modules 1 and 2
The RevMarketing Certification course is designed to provide you with actionable knowledge that can be applied immediately to drive growth and profitability
Hotel Bookings: Transform Digital Marketing Failure Into Success
By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings
Growth Beyond Rates: 5 Creative Revenue Management Strategies
By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences
How to Drive Bookings along the Path to Purchase
The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)
Technology and Tourism: A Journey Through the Centuries
If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology
Digital Markets Act (DMA), What Does This Mean For Your Hotel?
The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution
Hotel Booking Psychology: Understanding the Guest Journey to Yes
From the initial spark of desire to travel to the final decision to book, multiple factors play a role in shaping the guest booking decision
Understanding the Booking Window and How to Successfully Manage it
Discover key strategies for hotel revenue management based on the booking window. Learn to avoid common mistakes and maximize profitability for hotels and lodging businesses
Revenue Management Techniques Bringing Back Group Business
Few hoteliers today can claim to reliably predict group travel trends going forward, without access to modern data analytics informed by revenue management
5 Doors Data Can Open for Hoteliers
With both historical and forward-looking booking data in hand, guesswork is removed, making hotel management easier and less stressful for all