article image for userguest discussion about RevMarketing Certification and a Sneak Peak into Modules 1 and 2

RevMarketing Certification: Sneak Peak into Modules 1 and 2

The RevMarketing Certification course is designed to provide you with actionable knowledge that can be applied immediately to drive growth and profitability

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man holding his head in his hands possibly reflecting a frustration with their hotel google ads not driving enough traffic and wondering how to fix it

Hotel Bookings: Transform Digital Marketing Failure Into Success

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

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Growth Beyond Rates: 5 Creative Revenue Management Strategies

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

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How to Drive Bookings along the Path to Purchase

The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

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Technology and Tourism: A Journey Through the Centuries

If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

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Digital Markets Act (DMA), What Does This Mean For Your Hotel?

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

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Hotel Booking Psychology: Understanding the Guest Journey to Yes

From the initial spark of desire to travel to the final decision to book, multiple factors play a role in shaping the guest booking decision

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Understanding the Booking Window and How to Successfully Manage it

Discover key strategies for hotel revenue management based on the booking window. Learn to avoid common mistakes and maximize profitability for hotels and lodging businesses

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Revenue Management Techniques Bringing Back Group Business

Few hoteliers today can claim to reliably predict group travel trends going forward, without access to modern data analytics informed by revenue management

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5 Doors Data Can Open for Hoteliers

With both historical and forward-looking booking data in hand, guesswork is removed, making hotel management easier and less stressful for all

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