The front desk experience can make or break a guest’s hotel stay. When the process is done right, the guest is delighted, either from a fantastic interaction with a friendly […]

As the role of revenue management continues on its evolutionary path from yield management through to a commercial role, we look at how more affordable technology is picking up day […]

When it comes to hotel management, there are so many demands starving for a slice of your fiscal pie that it can become overwhelming to figure out where funds can […]

Blockchain, with its decentralised secure technology, is set to revolutionise many sectors, including travel. Although it remains at an early stage of development, companies such as Amadeus are exploring its […]

Are you in the hotel industry and want to implement a Search Engine Marketing (SEM) strategy, but are struggling to learn the ropes of campaign management? Let’s say you have […]

The world of digital marketing is always evolving as travel brands try to keep up with consumer needs and the growing demand for transparency and authenticity. One strategy that’s growing […]

The notion of ‘right product, at right time and at right price’ may be something airlines understand only too well but they still aren’t getting it right. Today many airlines […]

Social proof should be in every hotels’ marketing toolkit. The technique, which uses the thoughts and feelings of others to influence customers, feeds into our need to belong and our […]

More than 1.18 billion people traveled internationally last year, and Asia-Pacific cities collectively claimed almost 25% of those arrivals. This year, growth rates are expected to be 5% to 6% […]

There’s a good chance you’re killing the conversion rate of your hotel website. Right now, potential guests are bouncing off your hotel website as you read this. What good are […]