Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s […]

Our industry is ripe for all kinds of disruption. The two big disruptors today are online travel agents and home sharing services. NB: This is an article by David Lund, […]

Revenue management is not easy. Maintaining complex, sophisticated systems requires RM analysts with an often tough-to-find mix of market knowledge, business acumen, analytical and communication skills. NB: This is an […]

American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access to the entirety of human knowledge. NB: This […]

Is your hotel looking to take your social media marketing to the next level? Hotels that consistently connect with their guests via social media have been found to increase awareness […]

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of […]

As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today’s typical […]

Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following […]

MIDDLE EAST & AFRICA An uplift in room occupancy levels helped drive growth in revenue and profit for hotels in the Middle East and Africa this month, and marked a […]

In a now very digital society, marketers have adapted to reach consumers where they are – on their phones, tablets, computers and any number of devices with internet access. While […]