For any hotel business to survive and thrive in this industry, it has to have a perfect plan that works best for growth and hotel revenue hike. (Actually, this is […]

More and more people are offering their homes through peer-to-peer sites such as Airbnb to generate extra income, and those who are awarded “Superhost” status can expect to receive more […]

With regards to running the hospitality business, it’s never as usual. It might be on immediacy is a major part of traveling. Maybe it’s the financial uncertainty that wreaks ruin […]

With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their […]

Innisfree houses a robust internal marketing agency called Bee Loud. Recently, the executive team and many General Managers reached out to us with concerns about our digital advertising spend. We […]

Hotel marketing automation provides the required competitive edge you need to connect with guests by targeting them with the right information at the right time. With marketing automation solutions, you […]

Businesses in the digital era thrive and die by ratings and reviews. Those little stars on platforms such as Google Business, Yelp and Trip Advisor can hold more sway than […]

The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Hotel brands […]

Personalisation is one of the main buzzwords dominating the industry and trends reports in 2018. Since the shift from offline and print advertisement to digital campaigns has taken place years […]

Most people don’t book a room on their first visit to a hotel website. It can take repeated visits for that to happen. Social media retargeting is about capitalizing on […]