Why Hotel Brands and Franchisers Secretly Love the OTAs
I know we all hear the battle cries every day in our industry, but what’s really going on with hotel brands, franchisers, the online travel agents and their war over […]
Why Your Hotel Needs a Video Marketing Strategy
Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across […]
Watchdog OTA crackdown is a timely reminder for independent hoteliers
The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News. […]
How Google My Business Exploits the Hospitality Industry for Profit
The hospitality industry is being exploited by Google for their own profit. To be clear this article is not about regular search results where thousands of pages compete in an […]
If Conversion is King, Make Optimising the Booking Experience Your Focus
The two Cs that are often referred to in e-commerce are content and conversion, we may put them together and say: Good content that leads to conversion is king. For […]
Hotstats Hotels Performance: MENA, Europe, UK and US (May 2018)
MIDDLE EAST & AFRICA Profit per room at hotels in the Middle East & Africa continued its downward spiral in May as year-on-year GOPPAR levels plummeted by -21.5% as revenue […]
2018 Hotel Industry Innovation Report
Few would argue that innovation is essential to business growth. Yet, it seems surprising that for many hoteliers something as simple as defining innovation can be a challenge. Innovation is […]
Economist: Hoteliers Should Prepare For a Downturn
Bernard Baumohl, chief global economist for the Economic Outlook Group, warns there are several worrying signs for the fate of the overall economy and hoteliers would be wise to plan […]
5 Compelling Reasons You Should Make Guest Experience Your Niche
Guest Experience Management is one of the most heavily invested areas in the hospitality space & for all the right reasons. Read on to learn why making guest experience your […]
How to Stop Slipping up in Google Search
A recent study reveals that travel companies should be worried about how Google is displaying search results but there are ways around it During the opening panel at the recent […]
