Customer loyalty has always been a hot topic in hospitality, even though some marketing gurus suggest loyalty might be dying due to modern customers having too much choice via constant […]

A robust cancellation policy is an integral part of the revenue management strategy for many hotels. NB: This is an article from Triptease Requiring a 24- or 48-hour notice period […]

Today, hotels are greatly dependent on a limited number of reservation platforms. A significant feature of these platforms is guest evaluations, which are transformed into ratings and rankings. Consumers pay […]

Metasearch advertising is gaining popularity among travellers and hotel guests thanks to its objective positioning. A metasearch engine or website lets travellers compare hotel room rates from various online travel […]

As hotel and resort owners strive to improve margins by reducing the cost of guest acquisition, hotel marketers are increasingly focused on driving direct hotel bookings, with the major brands […]

Over the past decade, the hotel industry has experienced dramatic changes, particularly in the area of hotel channel distribution. Big brands, online travel agencies (OTAs), global distribution systems (GDS’s), and […]

The hotel industry has been losing booking share to the OTAs for several years, and the trend does not appear to be reversing any time soon. Phocuswright shows that U.S. […]

Facebook recently removed third-party ad targeting segments, which were built into the Advanced Audience page. Called Partner Categories, these segments included supplemental material from Experian, Axciom, Oracle Data Cloud, and […]

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% […]

Google recently came out with a new tool to help companies compare their mobile performance against their competitors and measure the impact that decreasing mobile page load times can have […]