Today, I’m going to share the second (of three!) important takeaway from this article series: how hotels can boost direct bookings WITHOUT discounting or adversely affecting their bottom lines. NB: […]

Loyalty programs have become a standard for many hotel brands. But if you are a smaller establishment, or you don’t have a hotel rewards programme in place, you may be […]

What Is Content Marketing? You might say it’s what drew you to this blog post. According to The Content Marketing Institute, a resource for information on all things content marketing, […]

We will be discussing how independent hotels can reduce hotel operating costs with a cloud-based hotel management system. But since lowering costs directly relates to profits, we will also be […]

For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. NB: This is an article […]

Big data is big right now and getting bigger. Every guest visit, website click, and front desk phone call can provide information that’s analyzed to fuel revenue-making decisions and improve […]

In our last blog, we looked at just how important making clever revenue decisions far in advance can be to your business. NB: This is an article by Adrienne Hanna, […]

While some social networking sites have stood the test of time, others go through trends much like viral videos that eventually fade into relative obscurity. NB: This is an article […]

Airbnb: The name alone is enough to make some hoteliers look over their shoulder as if the looming, sharing economy platform were about to snatch a guest from the front desk. […]

No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a […]