Are you worried about the alarmingly high drop-off rates at the booking stage? You’re not the only one. 81.6%* of online travel bookings are abandoned according to a survey – […]

Chatbots have been spoken about at length across many industries where customer service is a key aspect of running a successful business. Not the least of these is the hospitality […]

Upselling and cross-selling. To some ears they may sound like buzzwords, but in essence they’re about knowing your product and guests, and getting your timing right. NB: This is an […]

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right […]

As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least. During the “Distribution: A hotelier’s […]

Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers […]

The hospitality industry is heavily season-dependent and there is only so much one can do that will change this. This makes corporate travelers even more attractive to hotels as they […]

The traditional career path for most Revenue Managers is to start in Reservations or the Front Office and then jump into an RM role. While this may be the most […]

Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of $300 billion by 2019. NB: This is an article from […]

It’s been almost 10 years since WhatsApp hit the market for individual users and people all around the world just can’t seem to get enough of it. Why would they, […]