Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking […]

Flexible pricing, open-pricing, demand-based pricing, roll pricing, time-based pricing or real-time pricing- Call it what you will. Today, dynamic room pricing is one of the most widely used Hotel revenue […]

Lodging is a cyclical industry meaning that it passes over time through four distinct phases: peak, contraction, trough and expansion. Most industry participants believe that 2007 was the previous peak […]

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade […]

Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. NB: This is an article from eTourism […]

For the traveler, the path to purchase is long and complicated. With multiple devices to search on and many different ways to research and book, it can be difficult to […]

With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising mobile-optimised websites on its search pages. Unless Google finds your website mobile-friendly, other sites […]

It’s officially budget season, and the growing list of priorities and considerations is currently top of mind when planning for a successful 2019. NB: This is an article from TrustYou […]

In recent years, online reputation management for hotels has emerged as a critical function; a means of measuring guest satisfaction, guiding improvements, and attracting more bookings. NB: This is an […]

Once a classic American holiday tradition, Black Friday – the mega shopping day just after Thanksgiving – has firmly established itself on this side of the Atlantic as well. NB: […]