Have Your Hotel’s Influencer Instagram Campaigns Become Tired Advertisements?
The room service tray overflowing with a lavish feast of buttered croissants, fluffy eggs, freshly squeezed juice, and sliced fruit—check. The pensive poolside selfies complete with a frothy cocktail—check. The […]
How to Drive Revenue Through Targeted Facebook Ad Campaigns
Targeted Facebook ad campaigns can be a great source of revenue for your hotel, especially if you take advantage of big events in your local area by offering guests a […]
How to Stay on Top When Responding to Google Reviews
If you’re struggling to keep up with responding to Google reviews, and you’ve noticed the recent spike, you’re not alone. A recent ReviewPro analysis found that Google reviews increased by […]
Ten Criteria for Driving Revenue with Pop-Ups
We work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients’ direct booking strategies. NB: This […]
Revenue Management for Meetings & Events: Measure, Monitor, Improve
Today, there is a significant change in mindset occurring in the meetings-and-events (M&E) industry across the Asia-Pacific region and progressive hoteliers, event-centre managers, and other hospitality leaders are beginning to […]
Local SEO for Hotels: Keys to Drive Rankings, Traffic & Bookings
The hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel chains competing against OTA (online travel aggregators) and price comparison […]
How Millennials Are Shaping the Way Hotels Operate
As a hotelier, the process of (effectively) marketing to millennials might have initially presented itself as a rather daunting task. Just how much buying power and influence do millennials have? […]
The AI Opportunity in Revenue Management
The Status Quo! Nothing to do with aging Rock bands, but more around not putting our heads up above the parapet. Changing things that ‘work’ invokes visions of risk and […]
Future of Revenue Management with the OTA’s Part II, Rev+ by Expedia
In our previous article, The Future of Revenue Management with the OTA’s we highlight the rules of revenue management, and the professionals who practice it on an almost-continuous basis. NB: […]
Top 10 Must-Haves for a Complete Revenue Optimization Solution
If data is the life blood of your hotel, then your revenue management system (RMS) is a crucial part of its brain and cardiovascular system. NB: This is an article […]
