We’ve all experienced it before. Inboxes flooded with excessive amounts of annoying emails, no doubt blasted to every guest who has ever stepped foot in the door or innocently provided […]

Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find what […]

We all spend enough time waiting. Let’s remove wait times (and unnecessary fees!), particularly in business where waiting can cost money. Find a PMS vendor that won’t make you wait.

Customer segmentation is a fundamental part of maintaining relationships, no matter what industry you’re in. Below, you’ll learn what customer segmentation is, how to do it for your company, the […]

There may not be a sure-fire recipe for social media success, but there definitely are key metrics you should be watching closely to help you prove and improve your social media activities.

One of the most frequently uttered hotel marketing catchphrases of recent years has been “selling experiences,” but while many marketers talk the talk, more than a few are a long […]

There has been a long quest for that one name in travel that caters to the need of a traveller from beginning to end. That is the dream! With the […]

A couple of weeks ago, we shared 10 must-haves for a complete revenue optimization solution, at the top of that list was Accurate Forecasting. NB: This is an article from […]

Social media is an integral part of any marketing strategy. To stay competitive in today’s marketplace, you need to regularly post content that is engaging, entertaining, and informative. NB: This […]

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. NB: This is […]