Creating videos (or a series of them) to tell your story are a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video […]

In part 1 of this blog, we discussed how Google’s advertising service, Google Ads, works, and how to determine if it’s a platform you should be using. Part 2 will […]

How many times in your career have you been asked to think outside the proverbial box? “Think differently” comes the mandate from above, but it’s easier said than done. NB: […]

Running an accommodation business of any size is no easy feat, but small property owners in particular have unique challenges as they juggle everything from pricing to housekeeping on a […]

Most hotels have long since accepted the crucial importance of price parity to the success of their business. NB: This is an article from Triptease Its impact on website conversion […]

Big data. We’ve all heard and talked about it. Big data is a major component of every industry and hospitality is not an exception. Knowing how to recognize and utilize […]

Remember when the first hotel websites came online? It was 1994 and Hyatt was among the first chains to launch one. There were many years after this spent convincing the […]

Almost two decades after the big expansion of Revenue Management throughout the hotel industry, Directors of Revenue Management still make 20% less than Directors of Finance and Accounting (payscale.com). NB: […]

Two fundamental needs connect all airlines: revenue and passenger satisfaction. To satisfy customers, carriers seek ways to learn more about their clients and provide a set of additional services like […]

The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization.