SEO vs. PPC Which is Right for You?

In the digital marketing landscape there are many different options to ensure your hotel website is visible to potential guests. When marketing your website through search engines you can attract […]

Read more

5 Techniques to Boost Your Website Conversions

Hotels, retailers and most businesses spend considerable marketing dollars on branding, PR, social media and advertising to drive traffic to their websites. NB: This is an article from Milestone Of […]

Read more

Hospitality Email Marketing is Broken, Here are 5 Ways to Fix It

We’ve all experienced it before. Inboxes flooded with excessive amounts of annoying emails, no doubt blasted to every guest who has ever stepped foot in the door or innocently provided […]

Read more

Google’s New Hotels Booking Search & What It Means For Your Hotel

Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find what […]

Read more

Selecting The Right PMS Can Save Time And Reduce Costs

We all spend enough time waiting. Let’s remove wait times (and unnecessary fees!), particularly in business where waiting can cost money. Find a PMS vendor that won’t make you wait.

Read more

Customer Segmentation: Why It’s So Important

Customer segmentation is a fundamental part of maintaining relationships, no matter what industry you’re in. Below, you’ll learn what customer segmentation is, how to do it for your company, the […]

Read more

Measuring Social Media Success: Is Your Strategy Working?

There may not be a sure-fire recipe for social media success, but there definitely are key metrics you should be watching closely to help you prove and improve your social media activities.

Read more

Still Selling Rooms? Here’s How to Start Selling an Experience

One of the most frequently uttered hotel marketing catchphrases of recent years has been “selling experiences,” but while many marketers talk the talk, more than a few are a long […]

Read more

Big Game: The Hunt For an ‘End-to-End’ Booking Platform

There has been a long quest for that one name in travel that caters to the need of a traveller from beginning to end. That is the dream! With the […]

Read more

Incorporating Events into your Demand Forecasts

A couple of weeks ago, we shared 10 must-haves for a complete revenue optimization solution, at the top of that list was Accurate Forecasting. NB: This is an article from […]

Read more