No matter where you’re located or who you’re trying to reach, a solid SEO strategy is a must for every hotel hoping to sell out rooms and venues. It might […]

Last month, we launched a post to help hotels diagnose traffic drops on their websites. We looked at how to pinpoint a drop in a traffic, isolate the channel(s) where […]

From rooftop bars and pools to hotspot restaurants and swanky lounges, today’s hotel F&B experience looks nothing like yesterday’s. Modern travelers look for properties with amenities, including F&B, and hotel […]

To reach and engage customers in 2019, companies need to deeply understand what today’s consumers value most to appeal to their personal needs. This is especially true in travel – […]

It’s hard to know where we’re at in the cycle of hype for predictive analytics in business travel. There’s enough breathless excitement surrounding the concept, though, that people are getting […]

The hospitality industry never sleeps and social media doesn’t, either. NB: This is an article from Lodging Interactive This week we discuss new changes to Facebook groups, expanded Promoted Pin […]

When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to […]

Your marketing efforts have worked! A traveler has found your property’s website via your Blog, SEO or PPC efforts. Maybe they subscribed to your email list via Conversion Optimization or […]

Thanks to the increasing complexities of today’s hospitality market where disruptors seemingly turn up out of nowhere and operators consolidate at a fast rate – it is easy to understand […]

Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. NB: This is an article from Trivago But despite its frequent appearance […]