Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.

Blogs and videos, podcasts and social posts. Hotels are telling their story in more unique ways, and across more diverse channels, than ever before. NB: This is an article from […]

Data shows that summer promotions that go out as early as April/May see promising results. It may be worth creating a strategy to drive more summer bookings over a longer time.

Why Are we Dropping Rates so Close to Arrival Date? Most Revenue Managers would be used to pulling these figures and presenting them to the GM and perhaps getting ready for 40 lashes!!

The impact of machine learning on upselling has a ripple effect throughout the hotel – increased revenue, happier and better compensated front desk agents, and more satisfied guests.

Interested but not sure where to begin? Jumpstart your email marketing with this beginner guide on what basic actions to take and what common mistakes to avoid.

When guests arrive at your property, no one wants to worry about countless check-in paperwork. The same goes for the online experience. Keep your online check-in simple for a great experience.

Leveraging from loyalty game mechanics requires data collection, loyalty tracking, and booking integration. Do your frequent flyers go out of their way to spend more with the airline?

Unlike an interaction through a regular distribution channel, Google does not muzzle the hotelier when it comes to communicating with the guest, providing opportunities to improve guest loyalty.

Summer is near and that means a lot of folks will be going on vacation and booking rooms. By sending summer campaigns early and often, you can see a real increase in your summer bookings.