Email marketing is certainly not dead and still has the brightest future of any other digital channel. Don’t get left behind by cutting this integral channel from your marketing repertoire!

Not that long ago, an OTA was seen as a partner and often junior members of our teams were allowed to sign contracts without a second thought. My advice now, is to take back control.

It is important hoteliers understand the differences between a low season and a high season traveler, doing this will ensure the guest is happy and the reputation of the hotel remains as high as possible.

To base your room pricing on what customers are truly prepared to pay is not just a work towards but something that you would need to constantly review.

As a hotelier, ask yourself: Is group business the missing piece to your revenue management strategy? If so, what tools do you have in place to change that?

In a game-changing move to better compete against Booking.com, Airbnb is eliminating guest fees for many property managers and hotels that sign up for its service beginning June 4.

Alibaba launched its online platform “Alitrip” in 2014 to compete with Ctrip. Moving forward to 2017, Alibaba decided to scrap Alitrip and build a new travel platform, Fliggy.

Hotels in the UK suffered their largest margin of year-on-year profit decline since late 2016, as ancillary revenues fell and costs soared in April

Benchmarking and KBI’s were all the rage but today you don’t hear much about their usefulness or how to create them. There is a good reason they have fallen out of sight in the hospitality industry.

You’ve done the right thing by adopting a hotel PMS. But you are still struggling to sell more rooms via online channels and finding it difficult to manage your hotel’s online reputation.