As a property with a website, Google should be your friend. There are plenty of tweaks that can help you get more visitors to your page – and Google My Business is just one of these.

The outcomes from the data intelligence can be used to fuel real-time decision-making engines, to identify customers at risk of churning away from your business and much more.

Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the flow of the Facebook feed. The key to native advertising is that it is non-disruptive.

Hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value proposition.

In many hotels at the beginning of a period of declining occupancy and/or rate, the negative flow thru is very high. It’s quite easy for it to exceed negative 100%.

Think about the key decisions you are faced with during contract season and identify as part of your Revenue Management strategy how a forecast will help guide those decisions.

While a hotel can rely on a tool to take care of certain aspects of their revenue management strategy, it is equally essential hoteliers are aware tools cannot completely substitute human intelligence.

Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. NB: This is an article from Screen Pilot Business owners generally want to be confident that […]

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact, […]

The hospitality industry is evolving at a rapid pace. From heightened guest expectations to revolutionary new-age technology, the world of travel is constantly reinventing and re-imagining itself. NB: This is […]