Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

To reveal the full potential of your data we have defined the 4 main stages of data usage and how the data becomes the asset of the hospitality company with more technology taken place.

Hotel distribution is often seen as a duopoly held by Booking and Expedia. While they do command a sizeable market share, there are actually other channels that hoteliers are leveraging successfully.

While all of these advanced metasearch strategies will drive strong results for just about any campaign, their effect is much greater when applied to healthy campaigns..

As hotels strive to optimize their data strategy, we’ve compiled a best practices list that can help hotels get the most from their guest data and set the stage for marrying this with guest intelligence.

Certainly maximising your hotel revenue and increasing direct bookings is a team effort as there are many activities that will contribute to achieving your targets and desired outcomes.

We look at how hotel distribution has evolved and how to optimize inventory distribution. We also put emphasis on the need to generate direct bookings through your own website.

Most of us realise that Booking.com have automatically opted our hotels into their new ‘Early Payment Scheme’, but what exactly does this mean and how does it doubly affect our hotels?

Other than reach, why is it so important for us to be talking about metasearch now? It has to do with the new relevance of metasearch as per recent updates from Google.

Hotel marketing departments that don’t communicate, share resources or vital updates. The result? Marketers left in the dark about upcoming periods of weakness. Sales Managers with no leads.