5 Ways your Menu Pricing Strategy is Hurting your Profit
Your menu pricing strategy is directly tied to your bottom line. You need to remove yourself from the day to day and take a fresh look at your menu pricing strategy from different angles.
Leveraging the Right Data for Hotel Business Intelligence
What data is relevant what data is not relevant and should not be included? This ranks as one of the top challenges with business intelligence, according to hotel operators.
Don’t CLOUD your mind, adopt it!
It’s been short of a decade that the Hospitality industry woke up to the existence of cloud systems and the industry’s response to it has been quite like waking up from a coma.
Winter or weekends? The surprising truth of metasearch success
A successful metasearch bidding strategy is far from one-size-fits-all. Adapting to macro behavioral trends as they emerge is essential for any enterprising hotel.
How to Run an Email Re-Engagement Campaign for More Conversions
Uninhibited by algorithms, email marketing presents a unique opportunity to engage with your guests when they are away from your property.
Metasearch Advertising For Hotels: The Shortest Path To A Direct Booking
When it comes to hotel advertising channels, Metasearch Advertising is the new, big kid on the block, spanning multiple platforms, multiple placements and boasting extremely healthy ROAS.
The Key to Profitability: Understand Your Demand Forecast
Your demand forecast provides a strong foundation for an effective growth strategy, and it leads to a number of downstream positive effects on metrics and bottom-line income
How Can Hoteliers Deal with Wholesale Distribution Dilemma?
Here are a few practical ways through which you can optimize your wholesale distribution strategy and ensure better control on the distribution as well as the pricing:
One Reason Why You Shouldn’t Be Googling “RevPAR vs ADR”
RevPAR and ADR are good indicators when it comes to the top line, but they do not depict the financial reality of a hotel. It’s not a matter of RevPAR vs ADR,but rather, a change in paradigm.
The Emotional Toll of Responding to Hotel Reviews
While the toll of responding to hotel reviews may tempt hoteliers to ignore them, appropriate responses to negative reviews can help grow your business.
