In Episode 1 we will be looking broadly at the multi-faceted nature of hotel operations and how a PMS could (or more realistically should) be the central interface for the hotel’s technology stack.

If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel.

Are your hotel front desk performers prepared for the next guest? Here are 10 actionable tips to get ready for tapping into new uncontested markets.

Inventory management is an umbrella concept that involves understanding, overseeing and controlling your hotel’s room inventory. Here are some strategy basics:

With the region adding new product along more segments, and kpis in a torpid state, savvy third-party operators, armed with data intelligence, could be an antidote to the profit plummet.

Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.

Trivago has recently begun experimenting with a new user experience that attempts to meet travelers’ needs by utilizing lowest price callouts to better reflect consumer preferences.

Each individual property will have a pricing strategy that works for them but there are common practices across the industry that can be applied to your business.

Where there are reviews, there are negative reviews as well. But negative feedback, while often disappointing to receive, can be used as an opportunity to market your business.

Brexit and a change in government notwithstanding, London remains the number one destination for meetings and events in EMEA in 2020.