While searching for properties on Google Hotel Ads, one of our analysts noticed a familiar logo in an unfamiliar place — Airbnb with a metasearch listing in line with OTAs and […]

Whether you’re looking to capitalize on the busy holiday seasons or you need to book rooms in the slower months, packages are the best way for your hotel to compete at the booking stage

How do you make people notice these incredible places on a hotel website designed for booking hotel rooms? Solution: Give the space its own unique branding and a microsite of its very own.

If you do the marketing budget when you build the marketing plan, you can determine segments with opportunity and create a plan broken down by month that includes events, trends and seasonality.

With the holiday season fast approaching, senders are gearing up for their holiday promotions. NB: This is an article from Revinate Black Friday, which is historically the highest volume day […]

Where most hoteliers were sympathetic towards Thomas Cook, the same could not be said about Amoma, because their business model in the eyes of most hoteliers was unfair or even plain illegal.

To ensure full occupancy, hotels are trying their best to deal with no-shows and cancellations. And this is where overbooking strategy for hotels plays a major role

My premise was that by 2020 the industry would be entrenched in total revenue management…that elusive goal of managing every revenue source at every guest touchpoint to its maximum profitability

During this Episode we will look at factors you should consider when evaluating and selecting a potential PMS provider. We will be talking about Support, Training, Costs and Contracts.

Booking abandonment and customer acquisition costs are both major challenges for a hotel. The average hotel spends about $30 on capturing a lead and over $200 on customer acquisition.