Metasearch is the best converting channel at an average conversion rate of 2.2%. However, these figures are in reference to “global” Metasearch channels, and not regional, so what is the difference?

At a macro-level, there are some key trends that influence a marketer’s approach. Here are ten of the most salient hospitality trends to look for when serving the market in Asia

There are a lot of exciting digital marketing trends to be aware of in 2020. It is even more exciting to see how you can incorporate these tactics in your marketing strategy.

As we wrap up another busy year, we’re taking a moment to explore the top 10 things we suggest hotel DOSMs implement to achieve their goals in the coming year

With January sales around the corner, here are tips to help keep track of your parity and catch unexpected rate undercutting as soon as possilbe. Make sure it’s your direct revenue, not the OTAs’

As a Revenue Manager are you leveraging RM to optimize your parking business? How many pricing decisions do you make per day, and how much time do you have left for strategic thinking?

Hotels can use SMS/text messaging responsibly to engage guests before, during, and after a stay. Here we review why creating an SMS strategy makes sense and how to implement it

Refining your data visualization practices is paramount if delivering value to the end user in the form of actionable insights is your primary objective.

While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact

Proactive selling allows you to forecast group business more accurately. This is the fuel that feeds your revenue management ecosystem and ultimately leads to stronger performance by your hotel.