The Hotel Marketing Metrics That Lie, A Lot!
A negative stat can send your team running in all directions to understand what happened. But, more often than you might think, underperforming metrics may actually signal something positive
Forget the 4 P’s of Marketing and let’s look at the 6 P’s of Revenue
Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.
The Care and Feeding of Revenue Managers
Revenue managers are a unique breed. The language they speak is not always compatible with that of group sales people. This means the two departments often have an adversarial relationship
Our Point of View on the Modern Age Distribution Ecosystem
Today the realm of an effective distribution strategy exceeds beyond distributing rates and inventory between hotels and demand partners.
Profit Surges at Mainland Europe Hotels
Hotels in Mainland Europe are generating revenue and keeping more. After what’s been a bruising year on the profit side, November marked the third consecutive month of y-o-y GOPPAR gains
Google – Your Hotel’s New Worst Best Friend?
Google is likely to expand its foothold on the travel industry, either by acquisitions or by bringing competitors to the edge of irrelevance. The trend is unlikely to revert, so it’s time hoteliers wake up
3 Key Questions About Rate Disparity Answered
Rate parity must be a focus for today’s revenue managers if they want to be profitable. Here are three questions you must know the answers to if you want to achieve parity.
Top 10 Revenue Management Tips for Winning in 2020
Revenue management is considered an imperative integration and the major reason is good pricing algorithms. Having the most competitive rates in real-time, you would witness a boost in revenue
U.S. Hotel Profit Bounces Back After Downward Blip
Hotel labor costs on a per-available-room basis were up 2.0%; however, the strong revenue led to a 0.4-percentage-point decrease in labor costs as a percentage of total revenue
Joy – The New Airline Loyalty Metric
Airline feedback is broken. Everyone knows it, but nobody will admit it. NPS has passed its expiry date, and yet airlines still rate themselves on metrics that don’t serve their passengers.
