Google Adds Photos to Hotel Ads
Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms
Meetings & Events Management in Times of COVID19
With COVID19 causing major events to be cancelled and large corporations banning employee travel it’s safe to say we’ve entered a period where “business as usual” simply won’t do
New Consumer Research on the ROI of Guest Experience
While some challenges are completely out of a hotels control, we wanted to take a deeper dive into the transformative value derived from something every hotel has control over: guest experience
How Hotels can Navigate a Demand Shock During a Crisis
A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted
Group Business, Threat or Opportunity: Simple Group Displacement Model
Each time we do a group quote we must evaluate the impact this has on the date of stay in the booking time, but also the selling of remaining capacity to the exclusion of other profitable segments
The Advantages of Hotels Using a Global Distribution System (GDS)
So what are the advantages of using a GDS? Glad you asked! Here are some ways that it makes a hoteliers’ job more effective and efficient
Europe’s Seasonality Conundrum: How to Invest Your Marketing Budget Wisely
The property portfolio, traveler location, as well as the season, are all important factors in deciding when and where to spend your marketing money
How Independent Hotels Can Create a Diversified Distribution Strategy
We show how you can diversify your distribution – from basic solutions like website and booking engine to more sophisticated marketing solutions like social media and email
How To Increase Hotel Revenue in Low Season
Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. It brings less demand and, therefore, lower revenues too
4 Steps to Optimizing your Hotel’s OTA Ranking
Here are the four steps you can take to optimize your hotel’s OTA profiles to improve your ranking, land more bookings – and make more money for your hotel
