Google Adds Photos to Hotel Ads

Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms

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Meetings & Events Management in Times of COVID19

Meetings & Events Management in Times of COVID19

With COVID19 causing major events to be cancelled and large corporations banning employee travel it’s safe to say we’ve entered a period where “business as usual” simply won’t do

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New Consumer Research on the ROI of Guest Experience

While some challenges are completely out of a hotels control, we wanted to take a deeper dive into the transformative value derived from something every hotel has control over: guest experience

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How Hotels can Navigate a Demand Shock During a Crisis

A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted

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Group Business, Threat or Opportunity: Simple Group Displacement Model

Group Business, Threat or Opportunity: Simple Group Displacement Model

Each time we do a group quote we must evaluate the impact this has on the date of stay in the booking time, but also the selling of remaining capacity to the exclusion of other profitable segments

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computer and dots showing distribution across globe

The Advantages of Hotels Using a Global Distribution System (GDS)

So what are the advantages of using a GDS? Glad you asked! Here are some ways that it makes a hoteliers’ job more effective and efficient

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Europe’s Seasonality Conundrum: How to Invest Your Marketing Budget Wisely

The property portfolio, traveler location, as well as the season, are all important factors in deciding when and where to spend your marketing money

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How Independent Hotels Can Create a Diversified Distribution Strategy

We show how you can diversify your distribution – from basic solutions like website and booking engine to more sophisticated marketing solutions like social media and email

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How To Increase Hotel Revenue in Low Season

Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. It brings less demand and, therefore, lower revenues too

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4 Steps to Optimizing your Hotel’s OTA Ranking

Here are the four steps you can take to optimize your hotel’s OTA profiles to improve your ranking, land more bookings – and make more money for your hotel

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