While Instagram is based on creativity and building communities, some content creators tend to focus on clickbait and misleading content rather than information that ui useful to their followers.

By reducing friction throughout the booking process and providing a personalized website experience, hotel brands can significantly boost their conversion rate.

Google has added taxes and fees to its hotel searches as part of a series of new features, allowing consumers to see both ‘nightly price’ and ‘nightly total’.

So how can you leverage the psychology of selling to become a true group sales pro? These are the seven skills that will help you close more groups and events at your hotel

Loyalty may be a strong word for the relationship travelers have with their hotel. If a competitor offers flexible perks, personalized service and consistent delivery many travelers will be willing to have a go

Now that we’re all back at work, attention is turning to the year ahead. I thought I would share my predictions for the main trends that will influence hotel chains’ success in 2020.

A rock-solid forecast will make your finance leader happy, a good ally to have in the age of data. Not to mention it’s always wise to have the individual responsible for payroll on your side.

In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of “marketing to everyone to market to no one”.

Strategy can be summarised in four boxes: supply, demand, own performance and relative performance (v competition). For each of these, you will have a lot of specific KPIs, data and metrics.

In a tale that is becoming all too common for the region, RevPAR at UK hotels was up in November, but profit against the same time last year was negative