Are we seeing the next big thing in search engine marketing with 20:20 vision? For now, we will have to wait and see if these gradual changes are the building blocks for something bigger from Google

Combined with a rate strategy, seasonal landing pages will have a number of benefits. To make sure your landing pages are visible, here are some SEO golden rules when it comes to seasonal pages

The potential power of a Google My Business listing is undeniable. While the tool is free, it does take an investment of time to optimize GMB’s features. It is, however, certainly a worthwhile pursuit

U.S. hoteliers made hay in December, as a potential repeat soft performance in 2020 awaits. Across the board, U.S. hotels grew the top line while also carrying it down to the bottom line

Solo traveling is a growing trend, making up approximately 18% of global bookings. Interest in solo travel has increased over the past five years and searches for “solo travel” were up nearly 600%

In its annual round-up, STAAH reveals the top 10 booking channels that have helped accommodation providers around the world, acquire more guests booking online

Understanding what the customer is doing while on that booking journey, or how their behaviour has changed since they last booked is an opportunity to react and deliver on the loyalty experience.

As well as promoting your hotel’s special offers, take the opportunity to create themed content. Contests and campaigns asking guests to share stories and content are ways to drive engagement

A tough year for MENA hotels mercifully came to an end in December. Profit per available room was down 5.4% y-o-y, negatively contributing to an overall 9.3% YOY GOPPAR drop for the year

Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market