With travel restrictions for many countries, email marketing and maintaining a customer database is critical for hotels to segment guests and subscribers

Content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. NB: This […]

Last week Google Webmaster Central Blog announced the introduction of a new page experience signal which will be used to rank web pages in the future

While the industry was shrouded in uncertainty, these KPIs acted as a guideline to alert marketing teams of shifts in user behavior

For the hotel sector, the last months felt like a dark tunnel with pale light at the end. Now, that never ending wait is finally transitioning to optimism

We discuss why the message “don’t drop your rates” seems fine in principle and look at how it is more nuanced than just a simple do or don’t binary choice

There are plenty of things you can do to increase your conversion rates. Follow the steps below and you’ll be on your way to becoming an upselling rockstar

Falling organic traffic to your website does not mean SEO is redundant. On the contrary it is more important now than ever to focus on organic search

No facet of the hospitality and travel industry has been hit harder than the meetings and events (M&E) sector by COVID-19 restrictions and safeguards

Although entrenched, OTAs like Booking and Expedia are not invincible! However, challenging them requires courage, agility but most importantly innovation