While flight searches and bookings are declining rapidly due to travel restrictions, our data shows a subtle and gradual upward trend in travel to parts of the Middle East from Q3’2020 onwards

By adding new content to your website or communicating on social media (preferably both!), hotels can show messaging relatability and authenticity, remaining top-of-mind with their audience

As Coronavirus (COVID-19) continues to impact travel, it’s important for hotels to have an action plan in place that addresses both the current state and the future rise in travel […]

While flight searches and bookings remain down at present, we do see signs of improvement in Q4 2020 and into 2021. These insights will hopefully help travel marketers shape their future strategies

Analysts often optimize prices with a bias toward volume. If applied to the current situation, this tendency could trigger a race to the bottom that would harm revenue and price positions even more

With the world in quarantine, I have been surprised to see many hospitality vendors already posting their “recovery and marketing guides,” as if this is a just another minor hiccup

Times are changing fast, and it’s safe to say projections for 2020 occupancy and RevPar have gone out the window. While supply and demand may rebound quickly, RevPar may take longer to recover

A hotel re-opening will likely be gradual, done by risk assessment, and probably include many restrictions. Knowing that, we should not just sit home and wait, we can prepare so we are ready

Hotels need to prepare for new trends; new segmentation; and a shift in guest behaviour. You should start planning for a way out of this and let your Revenue Manager and RMS work for you

Cutting marketing budget during a crisis is a knee-jerk reaction for many hotels. Marketing is essential to win bookings, loyalty, and cement your market position before demand recovers