
Why Segmentation is First Step to Creating More Personalized Guest Experience
Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone
Examining Trends in Rate and Revenue Management
Although a sophisticated system can recommend an ideal rate, the human element is still crucial, especially when it comes to a hotel’s overarching rate and revenue management strategy
10 Ways a Mobile App Can Change the Game for Your Hotel
While world travellers want to use a mobile app for hotels, and hotel app features are chosen for user-friendliness, there is a flipside – those who own hotels looking to run them from a device

5 Ways to Ace Hospitality Marketing in 2020
Recent reports confirm that digital touchpoints are integral to customer journeys in hospitality, opening up new opportunities for marketers to engage and inform.
A Valentine’s Day Campaign to Swoon Over
Valentine’s Day is a popular time of year for couples to head off on romantic getaways. Here we look at a marketing campaign strategy to attract potential guests to your hotel over the Valentine’s period
The Ultimate 10 Hotel Tech Checklist: Hoteliers, Are You Ready for 2020?
Hoteliers, how do you feel about your current technology stack? Does it support the goals you have for 2020 and beyond? Or is it time for an upgrade?
The Value of Brands in Today’s Distribution Age
In an era of unprecedented distribution cost inflation, particularly in Europe, hotel brands continue to take share from unbranded hotels. The rationale for hotel owners is simple
Importance of Driving Direct Bookings for Independent Hoteliers
When travellers are choosing direct bookings, you own the relationship with them. This is your chance to prove that choosing your brand amongst your hundreds of competitors is worthwhile.
Are Neighbors Friends or Foes? Analysis of Airbnb Listings’ Agglomeration Effect
Why would Airbnb hosts choose to operate their short-term residential rental businesses in the neighborhood with other existing listings already?
Hoteliers Should Account for Travel Distance and Offer Different Packages
Although findings currently apply to domestic travellers, the same methodology could be used to provide similar insights into how distance affects international travellers’ perceptions