Analyze and take time to improve OTA rankings for your property. Better ranking can make a huge difference in reaching a wider range of customers who would book your hotel and enhance revenue

The digital marketing environment will continue to evolve as more data protection regulation emerges, forcing platforms and advertisers to adjust accordingly

Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life

One thing we all agree on? Constant updates to Google’s algorithm, wishy washy report metrics, and all that technical jargon, the trouble with SEO is understanding how to talk about SEO

Overbooking in hotels can be both good and bad, and it most certainly does get ugly, particularly with those on the receiving end of a nudge into another property or location

In the hospitality industry, AI is expected to cause a massive paradigm shift with a promise to enhance hotel reputation, drive revenue and elevate the customer experience to the next level

A common thread through these tips is they all move towards an optimized hotel website. Aware that this can be a tricky field, we have prepared a checklist: 50 ideas to boost hotel website conversion

Avoiding the social channel mistakes we have outlined will help your hotel keep users engaged, gain new followers, and secure booking from potential guests

There is no instant fix for SEO and your Google rankings, and neither is this an exhaustive list. To maintain your SEO and ranking in Google, or to improve it, will require regular and consistent effort

Chances are that most properties impacted by Coronavirus will have already put measures in place to curb costs. Here are some other Revenue Strategies to consider