OTAs are revising ad spend and seeing impression share and click fluctuations. With April and May in the rearview, the crisis has impacted each OTA

What might the hotel industry expect over the coming months? There is enough data available that reveal hotel trends based on economic relationships

One way to tackle the new normal is operational benchmarking, a process that allows for analyzing, interpreting and operationalizing relevant market data

Inevitably, limits on capacity will lead to similar limit on the observable demand. As you phase inventory back in, it is likely there is additional demand

In addition to creating content that draws in traffic, you’ll want to implement marketing strategies that are designed to keep them in your sales funnel

In the social distancing era, travel will look very different. Even the direct booking benefits that hotels can offer and what travellers can do will change

Hotel operators will monitor ratio of bookings to cancellations but should also keep an eye on their own and competitors’ rates and evolving patterns

If you equip your revenue manager(s), they will be able to be much more efficient and have more time to spend on the strategic aspect of their job

We’ll walk you through simple ways to use data to inform your hotel recovery strategy, starting with four W’s of data analysis: who, where, why, and when

One thing is very clear; international travel will be a rarity in 2020. It’s essential to update your digital marketing tactics to focus on domestic markets