Revised forecasts for US hotel performance indicate recovery is near, but it’s going to take time before hoteliers see demand and rates return to normal

While hotel performance data will continue to be anaemic for the near-term, May could see the first buds of promise emerge in the Middle East region

While the global impact of COVID-19 evolves, a recent survey of 500+ hoteliers indicates they are aligned on key recovery post-COVID marketing strategies

With hotels choosing to cease marketing when their doors closed, social media is a cost-effective way for hotels to re-establish their marketing funnel

Data couldn’t be more important in current climate given many properties will be starting with limited budgets, you’ll need campaigns to provide real value

We’ve already determined that customer conversion currently takes 9x longer than before. What previously took 24 hours to convert now takes 216 hours!

Facing economic uncertainty, many consumers are looking to curb their more discretionary spend, and may look for ways to cut their less discretionary spend

Hotels in Europe did a good job at containing the impact of vanishing revenue on profit, achieving increase in flex percentage on a month-over-month basis

As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build interest

Many aren’t aware that the avg. cost per click for paid advertising through Google Ads has dropped significantly as bidding auctions have become smaller