Research by Which? suggests 80% of hotel rooms can be booked cheaper by going direct than through OTAs. Rate parity clauses were blamed, with UKHospitality calling for the UK to ban them.

Are partitioned prices really a fair practice in an industry that prides itself on great hospitality and service? Is there a better way to generate revenue, without compromising the guest relationship?

UK hotels got off to a rough 2020 start, registering a y-o-y drop in profit, which was illustrative of 2019, as well. For full-year 2019, UK hotels recorded a 0.2% decline in GOPPAR over the year prior

Many hoteliers have also included personalization as a key component in their global strategy. This translated into actions taken across the customer journey which, in turn, drove revenue

Beyond NPS, one common and effective way to gauge guest satisfaction is to send post-stay surveys. These give guests an opportunity to shine light on the good and the bad of their stay

Unless something changes with how the illness spreads, Americans will freak out, and U.S airlines will struggle to fill seats, at any price. They all can probably survive but profits should take a dive

It was a good start of the year for hotels in Mainland Europe. On the back of the positive results in the last quarter of 2019, profit per available room saw a 5.7% y-o-y increase in January 2020

Here are the top five things you need to know in hotel digital marketing, including changes to featured snippets, key points to leverage TikTok, and rollout of video ad blocking in Chrome

You must know what guests are saying on social media and in online reviews. Hotels should employ social listening or online reputation tools to proactively search, understand and then take action

With end-to-end rate integrity using analytics to track travel sellers’ flows, hotels ensure transparency across sales and distribution channels, including both accredited and unaccredited OTAs