How Hotels Can Take Advantage of Technology to Elevate Guest Experience
For hoteliers, guest loyalty has become an increasingly elusive concept. Today, it is more about creating an inspiring, fun, and authentic guest experience across the entire journey
6 Ways For Hotels To Build Long-Term Email Relationships With Travelers
While the modern booking process often ably captures a hotel guest’s email address, it’s not a given. OTAs and other booking platforms, weary of competition, sometimes deny hotel teams such info.
Reality Check on Using Influencers for Your Hotel
Why am I talking about Facebook? It is the senior citizen of social media. I often call it the AARP of social media channels. The thing is, they own Instagram: that’s where the “influencers” come from!
What Keeps a Revenue Manager Up at Night?
Dynamic revenue management strategies are the key to success, especially in competitive, fast-paced markets. That’s why it’s becoming more important for a revenue manager to…
Matter of Transparency: Resort Fees Are a Growing Source of Revenue
Hotels that charged a resort fee in 2018, the associated revenue averaged 3.3 percent of total revenue. This ratio was higher at resort hotels (3.6 percent) compared to non-resort (2.8 percent).

5 Reasons Why Your Hotel Website is Slow
Figuring out why your website has lagging load times can help boost both its Search Engine Optimization (SEO) and UX, resulting in better visibility and a higher conversion rate
Five Ways Hotels Can Use Instagram Stories
Instagram Stories is a gamechanger when it comes to showcasing a hotel’s personality, story, and boosting its marketing reach. But what content should hotels use to maximize potential and reach?
An Eggcellent Strategy to Increase Family Bookings this Easter
You can learn a great deal from previous years’ bookings. When did people previously book for Easter? Longer lead-in from the US market vs. domestic? What was your rough occupancy?
Negotiation-Based Pricing: The Future of Direct Bookings for Hotels
Although an ideal strategy lies in the search to earn premium revenues, combining negotiation-based pricing and attribute-based selling could counter the trend of discounted sales from indirect channels
How Can Hotels Improve OTA Rankings? – 11 Surefire Ways
Analyze and take time to improve OTA rankings for your property. Better ranking can make a huge difference in reaching a wider range of customers who would book your hotel and enhance revenue