How Good Hotel Marketing Can Give Group Sales A Leg Up
Easy to shop, easy to book, easy to plan, easy to communicate. In short, that’s what meeting planners love about hotels. It’s the job of sales and hotel marketing to ensure you are delivering
Benchmarking 101: Parking Into Profit
Benchmarking must go much deeper than revenue figures. By getting a handle on operational data, a hotelier can determine how profitable their parking operations are

Rate Integrity: A Key Way to Increase Direct Bookings
Fixing revenue leakage is not just maintaining parity. The driving force is brand integrity and ability to change rates in-sync with market dynamics. Rate integrity aims to balance consistency and flexibility

Podcast: Oaky and Staah talk Hyper Personalisation
We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation
3 Ways to Get Travelers Back to Your Website and Book Direct
With an 80 day average buying cycle for travel, it is important to not let travelers who visit your website once fall through the cracks. Here are 3 ways to get them back to your site and book direct
Hotels Crisis Planning: Best Practices in Revenue Management and MarComms
As many hotel revenue managers learned the hard way during past economic downturns, dropping rates during times of crisis can greatly affect your RevPAR
Revenue Science vs. Groundhogs – Forecasting True Parking Demand
Lucky for the parking industry, you don’t need to be trapped in a time loop to discover the power behind true demand forecasting
Hotels Scrape Out Profit Growth in January Amid Coronavirus Concern
U.S. hotels eked out 0.6% y-o-y GOPPAR increase in January, but as the scope of the coronavirus becomes clearer, subsequent months could put pressure on both top and bottomline growth

Coronavirus – Now is Not The Time to Panic and Cut Rates
There is no doubt we are in a time of huge uncertainty and the immediate reaction is to drop rates, but my advice is don’t. Reducing rates does not stimulate demand as proven time and time again
Tiny Rooms Make Big Dent on New York’s Hotel Market
Micro-room have become a more prominent part of New York’s overall hotel room supply, and are drawing a wider array of brands and investors while upending the status quo for long-term players