Regardless of what kind of reputation you currently have more work can and should be done in order to ensure the future success of your business

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

There is now a concerted drive towards a more modern, user-friendly and interactive meeting and event bookings and management

We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward

Lastly, the deepest level of segmentation is motivational or emotional segmentation: what emotional needs are being met by using a product or service?

Europe’s tourism revival is running into turbulence weeks after reopened borders, with rising infections in Spain and other nations causing concerns

Meeting planners and hoteliers are desperately looking for right way to return to work. We know is there are many known unknowns we have to try to plan for

The uncertainty experienced by the business ecosystem is certainly shaking the foundations of the hospitality industry too.

Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

Proactive conversations with travel buyers will ensure your hotel stays hotel top-of-mind when business travel picks up again