You can’t control the number of people who decide to travel. This means hotel revenue will be taking a hit so you must focus on upselling.

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

Successfully engaging today requires sophisticated social media strategies that precisely target specific groups to measurably drive sales

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound

Although very low on occupancy currently, Indian hoteliers are optimistic that domestic market and other segments will gradually return

Keeping up with the ever-changing digital landscape, the brand never ceases to reach new heights with their social media communication

Good news is coming from South America, where travel recovery is happening at a slow pace but seems to have picked up slightly in August

A review response is more likely to be read than not, creating additional opportunities for hotels to use responses to inform future guests

It could take years to build back pre-crisis revenue and profit levels. Hoteliers are a resilient bunch and understand it’s an upward climb